Teams whose customer stories have to survive a compliance read before they ever reach a prospect. We start with business-to-business stories where you can supply the facts and the permission.
Medtech
Medical device
Stories that work
Implementation and go-live accounts
Training and clinical workflow adoption
Commercial rollout across sites or systems
Review ruleAny performance or patient-related claim needs source support and sign-off from your qualified reviewer before it leaves the draft.
Four steps, no calls, and a clock that starts only when the intake is complete.
01
Choose a package and pay
Pick Written Case Study or Complete Case Study Kit, pay by card, and name the person who will approve the final copy. That's the only decision you make before the work starts.
About 5 minutes
02
Send us everything
A guided intake that asks for documents before it asks you to type. Upload your brand kit, decks, call transcripts, reports, and approved product language. Progress saves as you go. No calls, no interviews.
15 to 25 minutes plus uploads
03
We analyse everything you sent
Within one business day we confirm the intake is complete, then our system reads every document, transcript, and note, builds the story angle, and traces each claim to its source. If anything critical is missing you get one message listing exactly what.
Within 1 business day
04
Draft, feedback, approval, delivery
The first draft lands in your portal with unsupported claims, pending quotes, and open questions marked. You comment in one place. After your approvals we deliver web copy and, on Complete Case Study Kit, the full set of designed assets.
Draft within 2 business days
What happens after you pay
Pay and complete the intakePick an option, pay by card, upload or link your materials. Come back as often as you need before you submit.Day 0
Completeness checkWe confirm there's a story, support, a named reviewer, and known permission status, or send one message listing what's missing.Within 1 business day
First draft with source ledgerThe draft lands with every claim marked sourced, pending, or open, and the ledger your reviewers will use.Within 2 business days of acceptance
Review, approve, deliverOne consolidated round on your side, customer approval of quotes, then final copy and, on the Kit, the designed assets.Your approval pace
How the two‑day clock works
The clock starts when we accept the intake as complete, during business hours. A complete intake submitted late on a Friday starts Monday morning. We aim to deliver in one business day and promise two.
If source material, a named reviewer, or an essential fact is missing, the clock pauses until it arrives. Publication waits on your approvals and your customer's, and we don't count that time against anyone.
Sample drafts
What a first draft looks like
Excerpts from three sample drafts, one per sector. The scenarios are invented and marked as such. The markup is exactly what you'd receive.
Fictional sample. Not a real client.Written Case Study formatDraft v1
Cutting reprocessing turnaround at a 400-bed hospital
How a sterile processing department stopped missing first-case starts without adding a fourth shift.
The problem
Before the switch, the sterile processing team at Harbor Regional (fictional) ran three shifts to keep pace with the OR schedule1. Instrument trays regularly missed first-case starts, and the department logged an average of 11 delayed cases per month across the prior two quarters2.
What was implemented
The department replaced its paper tray-tracking with a scanned workflow over one six-week rollout, keeping the existing sterilizers. Training ran in two half-day sessions per shift.
"It was the first month in years without a morning scramble."SPD manager, Harbor Regional (fictional). Quote pending written approval.
What changed
Six weeks after go-live, the team reported tray turnaround dropped to under four hours3, a figure taken from the manager's call transcript and awaiting a dashboard export. Staff also reported fewer repeat sterilization cycles4; the department has not yet pulled the number, so the draft keeps this qualitative.
Source ledger: medical device sample
What your reviewers receive with every draft. One row per claim.
#
Claim, exact wording
Source
Reviewer
Status
1
three shifts to keep pace with the OR schedule
SPD staffing summary, p. 2 (uploaded)
Client marketing
Sourced
2
an average of 11 delayed cases per month across the prior two quarters
OR delay report, Q1 and Q2 (uploaded)
Client marketing
Sourced
3
tray turnaround dropped to under four hours
Call transcript, 14:22, SPD manager
SPD manager, Harbor Regional
Customer review
4
fewer repeat sterilization cycles
Call transcript, 21:05. No figure supplied.
Client marketing
Open question: keep qualitative or cut
Q
"It was the first month in years without a morning scramble."
Call transcript, 21:40
SPD manager, Harbor Regional
Quote approval pending
Fictional sample. Not a real client.Written Case Study formatDraft v1
A regional lab cut assay validation from nine weeks to four
How a diagnostics lab adopted a new sample-prep platform without adding headcount.
The problem
Northgate Diagnostics (fictional) processes roughly 1,800 specimens a week for hospital clients across three states. In 2025 the lab's validation backlog reached nine weeks per new assay1, and two hospital contracts included penalty clauses tied to onboarding time. Manual sample prep occupied about 30 hours of technologist time per validation2.
Why they chose this platform
The lab evaluated three systems. According to the lab director, the deciding factor was the vendor's willingness to run a side-by-side validation on the lab's own retained samples3 rather than a demo panel.
"We didn't want another instrument that looked great on the vendor's samples and fell over on ours."Lab director, Northgate Diagnostics (fictional). Quote pending written approval.
What changed
Over the following two quarters the lab validated four assays. Validation time fell to four weeks on average4, measured from protocol sign-off to go-live. Technologist prep time per validation dropped to roughly a third of the previous figure5; the lab has not yet supplied the underlying timesheet data, so this stays qualitative until they do.
Source ledger: biotech sample
What your reviewers receive with every draft. One row per claim.
#
Claim, exact wording
Source
Reviewer
Status
1
nine weeks per new assay
Validation backlog log, 2025 (uploaded)
Lab operations lead
Sourced
2
about 30 hours of technologist time per validation
Validation time study, p. 4 (uploaded)
Lab operations lead
Sourced
3
the vendor's willingness to run a side-by-side validation on the lab's own retained samples
Email thread, lab director, 12 Mar
Lab director, Northgate
Customer review
4
four weeks on average
Validation log, four assays, Q2 and Q3 (uploaded)
Lab operations lead
Sourced
5
roughly a third of the previous figure
Lab director estimate, call transcript 09:10. Timesheet data not supplied.
Lab director, Northgate
Open question: attributed estimate
Fictional sample. Not a real client.Written Case Study formatDraft v1
A pricing-page rebuild that shortened a SaaS sales cycle
How Fieldline Studio (fictional) helped a logistics software company answer the price question before the first call.
The problem
Routewise (fictional) sold fleet software to regional carriers, but its pricing page listed no numbers. Sales reps spent the first call of every deal explaining tiers1, and the team's CRM showed a median 47 days from first call to proposal2.
The engagement
Fieldline ran eight customer interviews, rebuilt the page around three named tiers with published starting prices, and wrote a comparison table from the sales team's own objection notes. The work took five weeks.
"The first call stopped being a pricing call. It became a fit call."Head of sales, Routewise (fictional). Quote pending written approval.
What changed
In the two quarters after launch, median time to proposal fell to 31 days3, per a CRM report the client has shared but not yet cleared for publication. The client also estimates roughly a third fewer discovery calls per closed deal4; that stays an estimate until the call logs are supplied.
Source ledger: agency sample
What your reviewers receive with every draft. One row per claim.
#
Claim, exact wording
Source
Reviewer
Status
1
the first call of every deal explaining tiers
Sales call recordings summary (uploaded)
Head of sales, Routewise
Sourced
2
a median 47 days from first call to proposal
CRM report, prior two quarters (uploaded)
Head of sales, Routewise
Sourced
3
median time to proposal fell to 31 days
CRM report, two quarters post-launch (shared, not yet cleared)
Head of sales, Routewise
Customer review
4
roughly a third fewer discovery calls per closed deal
Client estimate, email 2 Sep. Call logs not supplied.
Head of sales, Routewise
Open question: attributed estimate
Q
"The first call stopped being a pricing call. It became a fit call."
Email, head of sales, 2 Sep
Head of sales, Routewise
Quote approval pending
How to read the markup
Sourced
Tied to a document page, a report, or a data export you supplied. Ready for your reviewer to verify.
Pending customer approval
A quote or figure taken from a transcript, email, or note you supplied. Attributed to its source and held until the person confirms the wording.
Open question
Something we could not support from the materials. We either get the source, soften the wording, or cut it. We never fill the gap with a plausible number.
Every draft ships with a source ledger listing each claim, its exact wording, the source or timestamp, the reviewer, and its approval status. The ledger is the document your compliance team will actually want.
What you receive
One story, delivered in every format you'll use.
Written Case Study ships web-ready copy with its source ledger. Complete Case Study Kit adds everything below, designed in your brand from the kit you upload.
01
Case Study Works
From discovery to a clearer story.
A case study in translating science into impact.
Biotech case study
03
The results
A stronger clinical rationale and a clear path to continued development.
Case Study WorksDocument · 12 pages
From discovery to a clearer storyBiotech case study LinkedIn document
Print-ready and digital PDFsOne for print with its editable source file, one sized for LinkedIn document posts and email.
02
Web page layout in HTMLSo you can see, and ship, how it looks on your site.
03
Make the work speak.
Good work deserves a clear story.
3.8htray turnaround, down from 6.5
Four PNG graphics and four social postsCover, pull quote, key result, and summary, each with written copy.
04
Sales brief
47 to 31 daysmedian time to proposal
Sales brief, email snippet, and plain-text versionFor reps, follow-ups, and your CRM or enablement tool.
05
#ClaimStatus
1Sourced
2Pending
3Sourced
4Open
Approved by D. Ruiz14 Oct
Usage note and approval recordWhere each asset goes, plus the ledger and sign-offs for your files.
Packages
Choose how your story gets told.
Both options start from the materials you upload and include the intake review and the source ledger. The difference is what you get back.
Have a designer and a site template?Choose the Written Case Study. You get the sourced story, the ledger, and web-ready copy; your team handles layout.
Need it ready to publish, send, and post?Choose the Complete Kit. The same story, delivered in every format, designed in your brand.
Written Case Study
$1,495per story
The sourced, publishable story with its ledger and one revision round. For teams with their own design and web resources.
First draft: two business days after complete intake.
The story plus print and digital PDFs, an HTML web layout, four graphics, four social posts, the sales brief, and the approval record. All in your brand.
First draft: two business days after complete intake. Designed assets follow copy approval.
Four PNG graphics: cover, pull quote, key result, summary
·
Four social posts with written copy
·
For your sales team
One-page sales brief and email snippet
·
Plain-text version for CRM or enablement
·
Usage note: which asset goes where
·
Process
Consolidated revision rounds
One
Two
Approval record packaged for your files
Ledger only
First draft
2 business days
2 business days
Sales deck slides add-on
+$495
+$495
Pilot pricingPrices are for the launch period and are published so you don't need a call.Next available start
Regulated or complex case study
Multiple source sets, a claim and source matrix, or extra approval rounds. Quoted after we've seen the source material, so the number reflects the actual review load.
From $4,500
Add-on: sales deck slides
Three slides built in your PowerPoint or Google Slides template: the situation, the result, and the quote. Select it at checkout with either option.
+$495
Not included in either package: new source material after draft approval, a change of story angle, a new stakeholder added late, video, or open-ended design revisions. Sales deck slides are available as an add-on below. Each is quoted separately so the fixed price stays fixed. Teams with a real story pipeline can ask about two Complete Case Study Kits per month on a three-month minimum.
Approvals
Who signs off on what
The usual reason a medtech or biotech case study dies in review is that nobody agreed up front who owns which decision. Here is the split we work to.
Decision
Owner
What that means in practice
Story angle and structure
Case Study Works
We propose the angle from your intake and confirm it before drafting. You can veto it once, at no cost.
Wording of every claim
Case Study Works
Drafted by us, tied to a source, and never stronger than the source supports.
Scientific, clinical, and comparative statements
Your reviewer
Your qualified medical, regulatory, or legal reviewer confirms each flagged statement. We do not create an implied safety or efficacy claim from an anecdote.
Customer quotes and naming
Your customer
The person quoted approves the exact wording. The customer company approves whether the story is named or anonymous.
Logos, photos, and image rights
Your customer
Recorded in the ledger with the date and the approver's name.
Final publication
Your approver
The person named at checkout gives the final go. We supply the approved version and archive the ledger.
Estimates stay estimates
"About a third" never becomes "33%". If a customer gives a range, the draft carries the range and the attribution.
No invented testimonials
We do not write a quote in a customer's voice and ask them to sign it. Quotes come from a transcript, email, or note you supply, then get approved.
Your data stays under your terms
AI tools help with transcript organization and formatting under an agreed data policy. Confidential material never goes into tools outside those terms.
Guides
How to produce a case study that gets approved
Practical, question-led guides on writing, approvals, and results, with playbooks for each sector we serve.
Built by someone who has sat on both sides of the table: the agency producing the story and the regulated marketing team that has to approve it.
Kevin Glover
Founder
Fifteen years in digital marketing and agency work, much of it inside healthcare, biotech, and medtech teams. That means years of watching good customer stories die in review because a number had no source, a quote had no sign-off, or nobody had agreed up front who owned which decision. Case Study Works is built to remove those failure points: a fixed scope, a source ledger for every claim, and an approval path your regulatory and legal teams can actually follow.
Case Study Works takes on a limited number of stories each week so every draft is checked before it reaches you. If the queue is full, the checkout says so and offers the next available start date rather than taking your money and slipping. Kevin also writes SideRoad, a build-in-public journal, and is @gloverbuilds on LinkedIn.
For agencies
Produce case studies for your clients, under your brand
Your team stays on billable work. Upload the project notes, the client's emails or call transcripts, and your brand kit; the finished assets come back white-labelled.
White-label delivery on request: no Case Study Works credit anywhere on the output
Agency intake skips the clinical claim questions
Teams with a real pipeline can ask about two Complete Kits per month on a three-month minimum
Anything not covered here, write to us and you'll get an answer from the editor, not a bot.
How fast is the first draft, exactly?
Within two business days of a complete intake, during business hours. We aim for one. "Complete" means we can identify the story, there is credible supporting material, you've named a reviewer, and we know the customer's permission status.
Who does the regulatory, medical, and legal review?
Your team does. We make that review fast by keeping every scientific, clinical, comparative, and performance statement tied to a source you supplied and by flagging anything unsupported before you see it. Sign-off stays with your qualified reviewers, and the ledger records who approved what.
What counts as a revision round?
One consolidated set of comments from your team, addressed in one pass. Written Case Study includes one round, Complete Case Study Kit two. New material, a changed angle, or a stakeholder who joins after draft approval is scoped and quoted separately.
Do you write patient testimonials or clinical evidence reports?
Not in the standard packages. Patient testimonials, clinical evidence summaries, and anything promoting an investigational product carry a different review scope. We don't ask for patient-identifiable details in the ordinary intake, and we'd rather tell you no than produce something your regulatory team has to kill.
My customer only gave a rough estimate of the result. What happens to it?
It stays a rough estimate, attributed to the person who gave it, or it comes out. We'll ask whether the underlying data exists. If it does, the figure gets sourced. If it doesn't, the draft says "the team reported" and carries the qualifier.
How is our material handled? Can we get an NDA?
Yes to the NDA: ask before you upload and we'll sign yours or send ours; the clock waits until it's in place. You also don't have to upload anything. Share a view-only link from your own secure system and we'll read from there. Material is used only to produce your case study under an agreed data policy, is never used to train anything, and is deleted on request after delivery. Never send patient-identifiable information.
Do you use AI to write the case study?
Yes. Our system analyses the material you upload, drafts the story, and traces every claim back to the document, transcript, or note it came from. It does not add anything that isn't in your materials, and nothing is published without your approval. Your files are processed under an agreed data policy and are not used for anything else.
What if you can't take my project this week?
Capacity is a few projects a week, and the checkout shows the next available start date before you pay. If the date doesn't work for you, don't pay. There's no deposit to lose.
Start a project
Start a case study
Three steps: pick a package, pay, then complete the intake. Your intake answers save in this browser as you go, so you can come back with the uploads later.
Doing it yourself
Not ready to hand it over? Use the same system in-house.
Buying a case study never requires these. They're for teams who want to run the process themselves, and the toolkit is credited in full if you buy a produced case study within 30 days.
Free download
The source ledger and results checklist
The two tools that keep a story publishable: a ledger template that ties every claim to its source, and the checklist and email that get usable results out of a customer the first time you ask. Two pages.
Everything you need to produce a case study in-house, in order: the intake questionnaire, results request, source ledger, draft structure with word budgets, claim rules for regulated markets, the approval workflow, and the approval record. Twelve pages plus a companion spreadsheet.
Credited in full against a Written Case Study or Complete Kit bought within 30 days
PDF and spreadsheet, yours to reuse on every story
If you have the materials, the draft is closer than you think. If you don't, the intake will tell you exactly what's missing before you pay for anything.
